Computer and Web Articles

This is a fascinating example of technology being used in a creative way in an effort to reach a specific target audience.

Sony Music UK’s Creative Director, Phil Clandillon, knew that in addition to falling into a certain age bracket (middle age) and being male, a large percentage of AC/DC fans actually worked at large corporations – meaning they were less likely to have Flash enabled on their computers with which to view videos. So how to reach out and easily encourage the sharing of an AC/DC video amongst this group?

Excel. Yes, as in Microsoft Excel. Apparently (who would have guessed?) it’s animation-friendly, which allowed Clandillon to create a music video that AC/DC’s fan base would be able to view despite barriers like company firewalls or corporate office software limitations.

Check out the video (again, it’s in Excel!) here: http://tinyurl.com/co2eoq. The cool part kicks in around the 00:32 mark.