Computer and Web Articles

Do your outgoing emails end with your name? If so, you’re overlooking one of the easiest marketing opportunities available: the simple email signature.

You send out many emails each month. Some recipients know you. Others do not. Some recipients know a little about what you do, others know little to nothing. Providing non-intrusive information at the bottom of your emails gives new people the opportunity to learn about you, others the opportunity to refresh their memories about what you offer, and friends, colleagues, and clients an easy way to retrieve your contact information when needed.

Which of the following pieces of information would help market your company or be of use to email recipients?

• Your position at the company
• Company logo
• Phone numbers
• Fax #
• Website address
• Company tagline or description
• Skype name
• Link to your Twitter account
• Link to your Facebook account
• Link to your LinkedIn account
• Pleasant invitation for people to contact you in regards to certain topics/with questions
• List of services you specialize in
• Photo of yourself
• Link to a map of your store
• Link to a page where people can sign up for your newsletter
• Current promotion
• Link to your company’s page on a reviews site like Yelp! or TripAdvisor.com

To learn how to add informative email signatures to the bottom of all emails you send, Google “add email signature XYZ program” (without the quotes, and with XYZ program being the email program you use).