Computer and Web Articles

A few days ago I came across several advertisements with rather questionable placements.

1. While browsing a site for web development companies, I found myself staring at an ad for a… web development company. The ad was telling me I should click to learn more about XYZ company could build a website for me.
2. While looking around the punk section of a streaming music site, a Jaguar ad kept showing up in the sidebar. And much to my amusement, the Jaguar ad swapped back and forth with a John Deer ad as I clicked through various pages.
3. While conducting research for a client by searching for High Country nature photographers, I couldn’t help but notice that an ad for a Denver photographer specializing in home and office photography repeatedly appeared in the Pay Per Click sidebar results.

I was left scratching my head. Why is Jaguar advertising (very) expensive automobiles to people looking in the punk section of a free online music service? Does the Denver home and office photographer realize her ad campaign budget is likely being drained because her ads are being shown to people who haven’t specified an interest in her services?

And thus today I challenge you to think long and hard about your own online marketing: Is your marketing actually talking to the right people?

While you may not be placing your gas mask ads in Nursing Mothers Magazine, might it be possible that talking to the wrong crowds is costing you new customers and sales?