Computer and Web Articles

It’s wallowing in neglect.

Let’s say you’re shopping for Breckenridge, Colorado Real Estate. You’re browsing through the sites of local agents, trying to get a feel for what it would be like to work with each one. You arrive at a site and see a graphic that says “Read Our Blog.” You click the graphic and arrive at the agent’s blog.

The blog hasn’t been updated since December 2008.

Think for a moment.

Did you consciously make any immediate assumptions? Are you confident that the agent is still in business? Do you feel any more or less likely to contact this agent? Do you feel motivated to keep looking around this agent’s site?

Give these questions a moment of consideration if you’ve been neglecting your own company’s blog.  Is it possible the blog is actually negatively affecting how potential customers perceive your company?