Computer and Web Articles

I’ve recently made a dear friend who runs an amazing raw food blog-based website. Each of her creative recipes is entirely unique. Her food photography is absolutely stunning. Her writing is clear and purposeful. The site receives many, MANY thousands of visitors each month, and her posts see a high volume of comments and questions from visitors wanting to interact with and learn from her.

In other words, she’s kicking some serious butt.

There was just one little problem I noticed the first time I visited her site: the design is a bit on the . . . wide side. I myself had no problem viewing it on my laptop, and I knew the majority of her visitors were not experiencing any display problems either. Upon reviewing her site’s analytics, though, I discovered that upon arriving at her website, 1 in 10 of her visitors was seeing a site in which the right-hand portion was essentially chopped off.

The visitors making up this 10% were not abnormal by any stretch. They simply had lower monitor resolutions that didn’t let them see the entire width of the wiiiiiide design of my friend’s site. (Remember that monitor resolution is not the same as monitor size.)

This experience has pushed me to encourage you to review your own site’s analytics with your webmaster and understand what your visitors’ resolutions are. Make sure you understand the difference between monitor resolution and monitor size. Have your webmaster show you what your site looks like to visitors using different monitor resolutions.

In sum, do your best to understand if you’re keeping a substantial percentage of visitors from viewing or using your website.