Computer and Web Articles

Make sure your company’s website doesn’t have ‘dead-end’ pages that leave them alone and confused.  Don’t let them wonder, “Where should I go next??”

Dead-end pages in websites fail to give your visitors a sense of where they should be going next or what actions they should consider taking.

Let’s take a look at your website.

Did you provide a useful overview of your company’s history on your site’s About Us page? Great! But don’t stop there. Tell visitors that, now they know more about your fantastic company, they should now check out your list of services and products by clicking this link … or that they should now fill out your convenient online form to schedule an appointment with one of your brilliant associates.

Don’t let your visitors read through a section of your site’s information and then wonder, “Okay, so … now what? Am I supposed to order this product? Do I have to call in for a consultation? Do they even have an office location near me?”

By simply providing a bit of guidance and a gentle helping hand, you can show people around your site and increase their comfort levels while encouraging them to take the action(s) you want them to take.