Computer and Web Articles

This is definitely one of those “Well DUH” tips that will cause many an eye to roll.  Yet I’ve come across many Summit County websites that have completley overlooked this basic business website concept.

Assuming you have a company logo (and I hope I’m not assuming too much there?), and assuming you use this logo in places like your business cards, newspaper/magazine ads, on the sides of your trucks, etc., then you should by all means make sure that your logo has prominent placement on every page in your website. Why not just the homepage, you ask? Because some of your site’s visitors first arrive on pages other than your homepage–and they need to be able to quickly orient themselves as well.

Regardless of how your visitors arrive at your website, they need to be able to immediately determine if they’ve arrived at the right place; don’t make a missing or tiny logo to cause them wonder and worry if they’ve ended up on the wrong site.

Take a moment and take a glance at your site. Is your logo a prominent, consistent component on all pages in your site?