Computer and Web Articles

I found myself struggling to read content on three websites this week.

Not fun. Very frustrating.

The sidebar of one website contained baby blue text on a grass green background, the second website displayed dark gray text on top of a medium gray, and the third website had red text on a royal blue background.

The fact that I, with my pretty darn good eyesight, had to strain to read content in these websites had me wondering what all the people out there with poor eyesight are doing when they arrive at similar visual challenges.

How long does it take people with less-than-perfect eyesight to give up and click away? How many businesses are losing money because their sites’ visitors cannot read their content due to a simple lack of color contrast?

Take a look at your website. Is the text easy to read? Don’t take the basic concept of contrast lightly; all the energy and money you’ve spent advertising, working on your website, and bettering your search engine rankings could be going right down the drain if you’re forcing people to struggle and strain just to read your site’s text.