Business Website Tip of the Week: Give Your Company Some Credibility

Posted in: Tips for Business Websites

I recently came across a wonderful article written by Trenton Moss that discussed the importance of credibility in business websites.

Web credibility is all about presenting your business on your website in such a way that you come across as trustworthy and knowledgeable. (And … hopefully you truly are both of those things… Right?)

Making adjustments and updates that result in a more credible website can reap huge rewards for your business, so have a look at Trenton’s five recommendations for making your business website more credible (and therefore more effective):

  1. You must prove there’s a real organization behind your website.
  2. Your website needs to provide ‘sensitive’ information.
  3. All statements and claims should be backed up by third-party evidence.
  4. There has to be proof that your organization is growing and has clients.
  5. Your website needs to have an air of professionalism and confidence.

If your company has its own website (and I really, really hope it does), I highly recommend you read Trenton’s complete article, which can be found right here: http://tinyurl.com/ybbcy86.

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