Computer and Web Articles

Take a look at the homepage of your company’s website.

Is it possible that you’re overwhelming visitors with massive amounts of information? Are you inducing information-overload comas that turn people away from your site?  A common—yet easily fixed—mistake found on the homepages of many business websites is the presentation of too much information.

When passers-by take a look at the menus posted outside of restaurants when determining whether they’d like to walk in and ask for a table, they’re not interested in learning about the restaurant’s 15 year history, the background of the owner, or the various local events the restaurant sponsors. These people are interested in seeing what food the restaurant serves and, possibly, the costs of the various dishes offered.

What are your potential customers looking for when they arrive at your website? What are the *first pieces* of information they’re looking to find?

Relocate secondary details about your company and services/products to internal pages within your site and, to the best of your abilities, remove extraneous, “fluffy” adjectives and details completely.

Doing so will make your customers and potential customers much happier–and much more likely to spend additional time on the other pages within your site.