Computer and Web Articles

Few business owners would say they want to frustrate their websites’ visitors. Yet many unknowingly do just that by failing to ensure that the links on their sites are consistent and easy to spot.

If the links in your homepage text are underlined and blue, make sure the links in the text throughout the rest of your website are underlined and blue. If you have green buttons in the footer of your website and you’re about to add more footer links, make sure they’re green as well.

Sounds simple. Rudimentary. This tip is so basic that you almost feel insulted I would take the time to suggest it. Fair enough.

Consider, though, the fact that over the past week I counted no less than eight Summit County businesses’ websites in which I encountered confusing, inconsistent link-display problems. I couldn’t find what I was looking for. I click on items that appeared to be links but were not. It was annoying.

So if you get a chance, you just might want to take a quick look at your business’ website. Not that your website would have link-display consistency issues but … well, you know. It doesn’t hurt to look.