Computer and Web Articles

I regularly extol the importance and effectiveness of using high quality photography in business websites. When doing so, however, I also have to remind business owners that search engines are blind.

Using gorgeous, professional photographs of your company’s creations and products on your website draws visitors in, helps build trust, and increases online sales.

Yet while these beautiful photos will likely help your visitors instantly understand what you specialize in, they won’t mean much to the search engines. In fact, it doesn’t matter if your photos show puppies, engine blocks, pine trees or copy machines. Search engines are blind; they can’t differentiate between or appreciate your beautiful photos.

This is nothing more than something to be aware of. Pieces of information like these are great to tuck away in the back of your brain for use when it’s time to make informed decisions about improving your website.