Website Tip of the Week: Know Thy Fonts

Posted in: Web Info, Tips & Tricks

A request we often receive from clients wishing to build their first websites goes something like this: “Can we use a cooler font for the site’s main text?”

Unfortunately, 99.2% of the time, the answer is … no. If you opt to use a fancy font for your site’s main text and one of your visitors does not have that particular font installed on her computer, she’ll not be able to see the site the way you see it. For this reason, there is a small subset of fonts commonly used for the main text found in websites.

Care to learn more about this peculiar website rule? Visit http://tinyurl.com/lzqobm.

Social Media Site of the Week: Pictid

Posted in: Web Info, Tips & Tricks, Website Links

At Pictid (www.pictid.com), visitors can “visually explore spots of interest around the world.” Pictid allows anyone at all to upload, view, and share photos (and videos) of popular restaurants, cafes, hotels, and other tourist attractions in any city or country.

As this is a relatively new site, I noticed there’s a definite lack of shots showcasing the beauty of Summit County, Colorado. Anyone interested in sharing their photos with the world?

Grab Bag: Your Five Links of the Week

Posted in: Website Links

  1. http://tinyurl.com/6yr7yj - Anyone like optical illusions? How about lots of optical illusions?
  2. www.decidealready.com – THIS IS AWESOME. DecideAlready.com is a free online tool that “makes it easy for organizations and groups to come to a decision about anything.” No more rounds of inefficient group email responses when trying to answer questions such as “Where should we meet?” or “What time works best for everyone?”
  3. www.gotvoice.com – Read all your voicemails in email or on your phone instantly by having GotVoice automatically convert them into text. No more dialing in to voicemail or leaving/interrupting meetings to find out if the voicemails left for you were important.
  4. www.tweetbeep.com – Keep track of Twitter conversations that mention you, your products, your company, and pretty much anything else you’d like to keep track of. The perfect (and free) tool for Twitter reputation management.
  5. http://web.archive.org/collections/pioneers.html - Browse through some of the pioneering websites from the past that shaped the character of the net during its early years. Anyone remember The Well? What about the mid-1990’s official White House website?

Website Tip of the Week: Don’t Assume…

Posted in: Web Info, Tips & Tricks

A common misconception held by website owners is that all their visitors will gladly make contact if they experience problems or have questions while browsing through websites. This misconception makes it easy for website owners to become lazy; it makes it easy for website owners to feel that there’s little need to update their site’s content or review their site for accuracy as time goes by.

I strongly, strongly encourage you to never assume that your customers and potential customers have the time, energy, or good Samaritan instincts to alert you to problems with your website. Instead of relying on them to tell you if something is wrong, take responsibility for your own website and check in on it every so often to ensure it’s doing the most effective job possible.

Tech Tool of the Week: Customer Service Spreadsheet

Posted in: Online Tools

I recently came across a blog post that recommended keeping records of conversations with customer service representatives with the help of a handy Excel spreadsheet file. The strategy and associated spreadsheet are simple and effective.

Interested? Read the short post and download the spreadsheet for free right here: http://tinyurl.com/lstpfs.

Grab Bag: Your Five Links of the Week

Posted in: Website Links

  1. www.fixyourownprinter.com – The next time your printer starts misbehaving, try using FixYourOwnPrinter.com before calling your computer guy or (even worse), chucking it and heading to the store to buy a new one. The website offers printer repair kits, fresh cartridges, and hundreds upon hundreds of helpful posts in the user forums on how to whip your printer back into shape.
  2. www.hazelmail.com – For a few dollars, Hazelmail not only transforms your digital photos into real-life postcards–it prints, stamps, and mails these postcards for you as well! Easy to use and perfect when vacationing.
  3. www.caringinfo.org – A wonderful website that provides free resources and information aimed at helping people make decisions about end-of-life care.
  4. http://tinyurl.com/nrv2zd - A great collection of premium, eco-friendly papers as well as information explaining why using eco-friendly papers is so important.
  5. http://tinyurl.com/2vpn4a - A blog post containing five tips on how to process email without being a jerk. This is exactly the type of information most business owners assume they don’t need  . . . when in reality the very opposite is true.

Scam Alert of the Week: Yellow Pages United

Posted in: Web Info, Tips & Tricks

I’d like to focus upon one thing and one thing only today. If you own a business or if you’re in charge of managing the paperwork/reading the mail for a business, I encourage you to pay close attention.

The continued proliferation of spammy emails, misleading banner advertisements, and fake newsletters has shown that as technology evolves, so too, do hoaxes and scams aiming to covertly take money from the unsuspecting.

Twice now in the past three weeks the people behind a grossly unethical scam have attempted to steal my money. It’s my hope that sharing information about this scam will keep local businesses from unwittingly handing over their hard-earned money to the company behind this scam – Yellow Pages United.

Some say it starts with a phone call. A phone call in which someone wishes to “verify your phone book listing details”. A quick Google search shows how Yellow Pages United has taken these recorded phone calls, cut and mixed them, then later played them back to business owners so it sounds as if they have actual proof of the business owner agreeing to additional services or upgrades. In other words, if you ever receive a phone call from someone asking to verify your phone book or online yellow pages listing, hang up immediately.

The scam gets worse. Though I myself never received a phone call from Yellow Pages United, I did receive their “Invoice”. You can see an image of the envelope this document came in right here. The Invoice Enclosed text means it’s almost impossible to categorize the envelope’s contents as junk mail upon first glance.

The sheet of paper inside the envelope reads INVOICE in bold, capital letters across the top. It contains a forged signature of mine, my printed name in handwriting that’s obviously not my own, a fake invoice number, and a fake account number. The document shows a fake, scanned order request that sits below the text “Order Signed By – ERIN PHEIL”. Yellow Pages United even crossed out my correct phone number and fax and replaced them with incorrect numbers in an effort to incite me to call their customer service number and ask them to fix my listing, which in turn makes it seem as if I’ve approved the listing. Take a look at a scan of the fake invoice I received right here. (Note: you may have to zoom in to see the document at actual size.) Everything underlined in green was fabricated or forged by Yellow Pages United; I’ve never had any contact with the company.

Disturbingly, if you take a moment to read the fine print below the faked order request, you’ll find it states that “THIS IS A SOLICITATION FOR THE ORDER OF GOODS OR SERVICES … AND NOT A BILL, INVOICE, OR STATEMENT OF ACCOUNT DUE….” The text goes on, but I think you get the point. The best part of the fine print asks you to review the terms of the agreement on the back of the sheet of paper; there are none.

Despite the repeated instances of INVOICE on the envelope and document, and despite the document stating twice that that $296.00 is the AMOUNT DUE NOW… this is nothing but an underhanded attempt to take money from busy, hardworking people who can’t remember whether or not they signed up with this particular Yellow Pages company. Unfortunately, the Walking Fingers logo is in the public domain and can thus be used freely by anyone in the United States. Same goes for the phrase “Yellow Pages”.

In the end there’s really nothing to worry about here so long as 1) you’re aware of this scam, 2) you remember to hang up on people wishing to verify your online Yellow Pages listing, and 3) you can identify fake invoices if they ever show up in your mailbox.

To learn more, I encourage you to google “Yellow Pages United scam”.

Q & A: Finding New Music

Posted in: Online Tools, Q & A

Question:
I’d like to be able to listen to new music that I like for free without having to use iTunes. I’ve heard there are sites out there that play music based on what you tell them you like to listen to. Do you know of any sites like this?

Answer:
Sure. There are indeed quite a few sites out there that offer customized-just-for-your playlists that allow you to listen to, rate, and purchase new music based on your existing musical preferences. My personal favorite is Pandora (www.pandora.com). Just pop in the name of an artist or band you enjoy, turn your speakers up, and leave the rest to Pandora. And yep, it’s free.

Website of the Week: Instructables.com

Posted in: Website Links

If you’ve never visited www.Instructables.com, I recommend you do so; you’re in for a treat. The site is a place where “passionate people share what they do and how they do it, and learn from and collaborate with others.” In other words, the creative people out there who make really cool things or figure out how to fix tricky problems come to this site and share their secrets.

Want to learn how to tell your camera to automatically transfer photos to your computer and sort them by date? Care to learn how to recreate that fancy $12,000 chandelier for under $100? Wish you knew how to bolt a transmission pan back in place? Interested in learning how to make your own laundry detergent? Perhaps you’d like to learn how to turn your “nrmal” bike helmet into an all-weather bike helmet that fears neither snow nor sleet? Learn how (and tons more) at http://www.Instructables.com.

Grab Bag: Five Links of the Week

Posted in: Website Links

  1. www.easytweets.com – Has your business taken the Twitter plunge yet? EasyTweets is a pay-as-you go (meaning no long-term contracts) service that promises to help you promote your business and monitor your brand via Twitter. EasyTweets even offers a free trial account and a 30 day, risk free money-back guarantee if you opt to test drive one of their more powerful paid accounts.
  2. http://tinyurl.com/rdukwa - In case you’ve ever wished you could give a song a rating with a ‘half star’ (e.g.: 2 and a ½ stars) when in iTunes , here’s the walkthrough on how to go about doing so.
  3. http://tinyurl.com/9g4cvx - Do you have an online store? Do you ship products out to your customers? This article reviews the dilemma of whether or not it’s wise to offer free shipping. (Here’s the summary for those who don’t have time to review the webpage: the article’s conclusion is that free shipping can make sense on high-margin items, but makes little business sense in price-competitive categories.)
  4. http://tinyurl.com/osjhqz - A PCWorld blog post offering twelve “sly web tricks that put you in control.” Examples of the tricks include sending self-destructing emails, messing with laptop thieves, and spoofing your Caller ID.
  5. www.computer-choppers.com/services.html - Luxury customization services for your computers and electronic gadgets. Tired of your iPod Shuffle’s boring silver color? Send it on in to Computer Choppers and have ‘em candy-color it in a shiny purple coating. Wish your laptop had a bit more pizzazz? Computer Choppers is happy to give it a champagne gold, brushed satin finish to add some shine to your office. The possibilities are limited only by your pocketbook.
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