Computer and Web Articles

Many website owners understand that obtaining incoming links plays a crucial role in achieving and maintaining strong search engine placement for various keyword phrases.

What many websites owners don’t understand, however, is that in the eyes of the almighty Google, all incoming links are *not* created equal. In fact, a fair amount of evidence shows that paid links can actually hurt a website’s search engine rankings.

Also, Google recently applied a Page Rank penalty to known link sellers (as well as many lower quality directories).

Finally, not long ago Matt Cutts (a famous Google engineer who maintains a blog about all things Google) informed his readers that Google will be devaluing links from companies selling text links – so that they offer zero rankings-related value to the recipients.

In sum, think twice before purchasing incoming links for your website. They may do more harm than good.