Computer and Web Articles

Attention all companies with websites! What I’m about to say here is important, so listen up.

Changing the text on your website that advertises your products’ or services’ features into text that advertises your products’ or service’s benefits is a quick, cheap, and easy way to improve your website’s effectiveness.

Unfortunately, the text of many websites makes the crucial mistake of focusing solely on its products’ or services’ features; in fact, I’ve actually met several business owners that have trouble differentiating their own products’ benefits from features.

To clarify, let’s look at a vitamin example. We’ll say your company sells Vitamin X, and you’re working to create effective sales text for your new website’s homepage.

Incorrectly focusing on your vitamin’s features would lead to you create text for your homepage that focused on phrases such as “Contains sodumisophosphorite!”, “No LGLs added!” and “300 capsules in each bottle!”

If you had followed my recommendation and instead discussed your vitamin’s actual benefits, however, your homepage text would instead focus on phrases such as “Promotes healthy bone density!”, “Safe for people with wheat allergies!” and “Get 40% more capsules per bottle compared to leading brands!”

Notice the difference? Your site visitors sure will–whether they realize it or not. (And hopefully your bottom line will, too.)