Computer and Web Articles

If increasing sales or encouraging visitors to contact you are on your “Goals for my Website” list, I recommend taking a few moments to review the quality of the text within your site. It’s important to make sure you’re not needlessly losing customers or visitors due to poor writing - something that’s so easily fixed.

An effective way to hunt for hidden text problems, silly as it may sound, is to read your site’s text out loud to yourself. Listening to your own voice sound out your website’s text often uncovers typos, awkward sounding phrases, and confusing instructions in ways that visually-skimming the text cannot.

As you review your site’s text, check to see if you’re finding calls to action. Calls to action are simply words or phrases that encourage website visitors to take action. Examples of calls to action include “Call Us for Your Free Consultation Today,” “Purchase a Shirt by December 31st to receive 30% off,” and “Click Here to Book Your Reservation.” Ensuring your website contains clear calls to action encourages visitors to do something - other than leave your website.