Computer and Web Articles

Question: I’ve been tracking the stats for the blog section of my website for a while now and I’ve noticed that lots of people show up, read one of my blog posts, and then leave without visiting other parts of my site or blog. I know I have good content. Do you have any ideas that could help me out and encourage people to look at other parts of my blog and site?

Answer: I took a look at your blog, and you’re right - you do indeed have good content. The problem you’re experiencing, in which people visit a post within your blog and then leave without looking elsewhere - is quite common. Luckily, there’s a simple tweak that you (and others with blogs) can make to encourage people to explore other parts of your sites and reduce your bounce rates.

That simple tweak is nothing more than displaying more of your site’s content right *after* your blog posts. There’s nothing at the bottom of your articles except for a “Next >” link; consider adding a list of “most popular articles” …. or a list of “Most Recent Articles” … or what about a link that allows people to subscribe to your blog? It’s pure common sense: people are more likely to explore your site if you make it easier for them to do so.