Computer and Web Articles

Certain work projects have had me spending a good deal of time researching the effectiveness of online stores and the latest in eCommerce trends. While there’s an endless number of opinions out there, I continually ran into the following pointers for owners of online stores.

Did you take each of these issues into account when building your online store? Or, if you’re in the process of building an online store, make sure to take these guidelines into account.

1. Always remember: The more clicks visitors have to make, the less likely they are to make a purchase in your online store.
2. Ask yourself: Does the design of my online store reflect my company’s brand? (I can’t tell you how many times I’ve clicked the “online store” links on websites only to find myself staring at what appeared to be a totally different design. Very confusing.)
3. Make sure your check-out process is as simple as possible.
4. Ensure that it’s easy and obvious for visitors to review your warranty and returns information before they make a purchase.
5. Do everything you can to make sure your visitors never feel surprised during their shopping experience. For example, don’t wait until the final order confirmation screen to display applicable taxes — be upfront and clear about them before your visitors check out.