eNewsletter No-No

Posted in: Email

Although you may be tempted to take big, pretty flyers or your professionally-designed advertisements and plop them into your company’s e-mail newsletters, I’d like to strongly suggest that you refrain from the temptation.

Why? Three main reasons.

  1. First, your recipients may move on to other e-mails before your image fully loads - meaning that they never see your message.
  2. Second, servers are far more likely to reject e-mails containing large images.
  3. Third, many e-mail programs (such as Outlook) block images by default; this means that a portion of your recipients would see nothing more than a big broken image (a box with a little red “x” in it Ðjust like what we talked about in the Q and A section this week.)

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