Computer and Web Articles

While working on the websites for a variety of Summit County organizations, I’m finding that more and more business owners have set up their own Google Adwords campaigns, especially in the building and real estate industries. When used correctly, Adwords campaigns can attract a business’ target audience to its website via Pay-Per-Click ads, which show up on the right column in Google search results screens.

Paying for each ad click can be risky, though. How do you know your main competitor isn’t sitting there during his conference call, clicking on your ad over and over and costing you hundreds of dollars each month? I’ve read articles documenting this growing phenomenon of “Click Fraud” and was horrified to learn that larger companies are even outsourcing competitor-clicking to India.

So what can you do? Search the web for “Click Fraud” and read, read, read. Arm yourself with information. If you’re ready to take a bigger step, however, visit www.whosclickingwho.com and learn about the array of services that are offered for people like you.

The Who’s Clicking Who website also contains a Success Stories page and provides links to recent Click Fraud-related news articles and commentaries.